Name is Eddie, currently 27, I started developing when I was eight years old on my dads old Commodore 64. I obtained my graphic design degree three years after high school and became a professional developer at 19 years old. It wasn't until I was 22 years old that I joined the lead generation industry. Once in the lead gen industry, I was introducing a lot of CRO practices into my builds before the term "CRO" existed.
My biggest challenge was breaking out of Lead Gen models into eCommerce models.