Let’s face it: what most of us REALLY want for Christmas is to be able tack on a few extra hours to the end of the day. Since we haven’t yet been able to crack that nut open, how about a few practical (and seasonal!) Landing Page optimization tips? Whether you've been planning for months or this is your last ditch effort to optimize for the holidays, these 4 tips are bound to infuse your conversion rates with a little holiday cheer!
1. Know Your Audience
You might find it surprising that, according to Wikipedia page, most Americans still prefer “Merry Christmas” to “Happy Holidays.” If that’s your target audience, you might want to put aside the desire to be inclusive or politically correct. Instead, go all out with Christmas themed colors, images and phrases. Show that you’ve got that holiday spirit!
2. There’s no time like the present!
It’s not by accident that the words “act now” are used so often in sales pitches. Customers respond best when there’s a sense of urgency to your offer, and that takes on a whole new meaning when it comes to gifts arriving on time for the holidays! Go one step further and back your deals and sales with guaranteed delivery dates – trust me, your conversion rates will thank you.
3. Highlight promotions
One of the best presents you can give your existing and potential customers this holiday season is an “easy-breezy, done-and-done” user experience. Start by MAKING YOUR BEST OFFERS STAND OUT and having all sales information easily accessible. By ensuring that holiday deals are the visual focus of your Landing Pages, you can save customers a little bit more of that seemingly priceless gift: TIME.
4. Be specific!
Dr. Suess might have secretly been an optimization expert, because the idea of “saying what you mean and meaning what you say” is often the difference between a new customer and another closed browser tab. This holiday season (and from here on out) I recommend exchanging fancy words and grandiose statements for eye-level, clear-cut explanations – it turns out being specific is the key to a skeptic’s heart.